Todd alerted me that there was a D381 thread. Since this may never happen again, I feel compelled to do a brain dump here...
I wrote an article for Old Cardboard in 2017 on the set (their final issue, as it turned out). I've learned a few more things since then. There are very
few Ferguson cards in existence; I have 3 with the coupons attached, including the E.Burns and Duffy Lewis cards that Kevin posted here, as well as one of Frank Allen. Some of the coupon-less cards attributed to Ferguson are actually Fleischmann cards (there are 2 on eBay right now) . I'd bet that are fewer than 100 Ferguson cards in the hobby.
There were 100 players issued by Fleischmann. There are another 4 including Johnson and Jennings that I am certain were issued only by Ferguson. There are 20 variations with the Fleischmann cards, all of which are differences between the cards issued from their Bronx and Manhattan bakeries. The variations are usually either just photo-cropping differences or spelling mistakes, e.g., the Stengel card.
As I wrote to Todd, I'm 99% certain that the BF2 pennants attributed to Ferguson Bakery don't, in fact, have anything to do with that operation. Burdick made an understandable mistake when he saw the blotter (or whatever it is) shown above. Ferguson Bakery was a small Boston company that got bought up by General Baking around 1916. They had a big fire on site and closed down soon after. I highly doubt they issued 1000's of small pennants that we now refer to as BF2's, as that would've been well beyond their means. The pillow top is the only item other than the D381 cards that came from Ferguson, I think. I know of 3 or 4 other pillow tops besides the one in Christies. Dan Mckee has had one on eBay for years.
The small pennants were issued in the Midwest and they seem to be closely related to the M101-4 and M101-5 sets. The rare large pennants may have also come from there. I'm not convinced that they have anything to do with Ferguson. The blotter is a tease, in other words.
There was a company called Bradford in St. Joseph MI that made "bakery novelties". Their imprint has been found on the back of some of the large pennants and their name is found on every D381 from Fleischmann. I think they manufactured *all* of the pennants, plus many other 1910's-era cards that we're familiar with now. They were in business for many decades, but they got out of the novelties business when WWI started.
https://thetraderspeaks.com/d381-fleisc ... -bakeries/
has a lot of my thoughts on the set, plus images of the 70 or so cards I have now.